This is an article about product video, or more specifically why shooting your photography and your product video together is the best way to make sure your look and feel is consistent in your brand's marketing material.
Our modern society is drowning in visual marketing content, and it's only going to get more competitive. People are exposed to hundreds of ads a day. In the attention economy, businesses have to fight for their customers' attention.
No matter what your business does, you need a consistent look and feel through your marketing material. This is part of the customer journey – from first discovery of your product, through purchasing it – and needs to be addressed holistically or you risk confusing customers about who you are as a brand.
The good news is that it's very easy to create a consistent look and feel in your visual marketing materials with the right strategy. Here are some of the benefits of working together on both photography and product video:
- A consistent look and feel increases the perceived value of your product.
- It's more cost-effective than splitting your efforts between photography and video.
- It allows you to target both visual mediums in one go, reducing shoot times.
- It gives you full control of the process.
- You can build an audience that knows what to expect from your marketing content.
It's important to have a consistent look and feel across all of your marketing material because it gives the customer an emotional connection with your brand. This in turn makes them more likely to choose you over other competitors in their consideration set (the pool of companies they're considering at any one time).
Having a consistent look & feel increases the perceived value of your product. It's not just about aesthetics – it's about building trust with your potential customers.
Even if you can't identify what makes one brand more trustworthy than another, research has shown that there are some cues that subconsciously influence people to perceive a brand as being trustworthy or not. One of these is visual consistency.
For instance, if people see your brand using the same visual language over and over again across all of your marketing content (and this includes photography as well as product video), they'll subconsciously build up a perception that you're a trustworthy brand. People like consistency.
With over two decades of lighting experience, Lux are able to produce broadcast quality moving image alongside world-beating still life photography. Our infrastructure allows us to produce high quality video quickly and efficiently, giving you the chance to test your content before it goes live.
Lux Studio London is the home of high-end product & commercial photography and stunning product films including slow-motion capture. Take a look at our moving image portfolio of beautiful product films, commercials and adverts we produced for brands and agencies. Our team seamlessly brought our 25 years of expertise in lighting and shooting products into the realm of product videography.
We have extensive experiencing in producing global product campaigns, food & drink adverts for brand like Kopparberg, beautiful slow-motion shots showing off the products’ texture as well as fully CGI animated video.
With Lux, we can handle still and video hybrid shoots at ease, and it’ll be easier to target your audience with our combined output.
If you want to talk about how we can work together, send us an email at info@luxstudio.london or give us a call on 020 7790 5533.